“Deeply introspective and hugely funny”
— Shashi Tharoor
writer-builder-player-observer • working at the intersection of culture, code, and commerce • my journey is proof these aren’t that different
BITS Pilani
IIM Calcutta
P&G
Amazon
The Ken
Atlan
Ema
Book · Aleph Book Company · 2025
Famous Last Questions
What have the last 30 years done to the Indian psyche? A coming-of-age story of the ’90s-born Indian elite—through family dysfunction and trauma, hyper-connectivity, manic nationalism, and the perils of too many influences on the self.
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Inspired by
Jia Tolentino
·
Tom Wolfe
·
Kafka
·
DFW
·
A24
·
School of Life
·
Don Draper
·
Mrs. Maisel
·
Feynman
·
Marie Curie
·
Dali
·
UR Ananthamurthy
·
Tina Fey
·
Carl Jung
Built
Content Studio — the all-in-one personal brand builder
Creator tool · 2026
Head of Brand Marketing, Ema — Universal AI Employee
Series A · 2024–present
Growth & Brand, Atlan — data catalog
1→10 brand build · scaled to category leader
Marketing Manager, The Ken — subscription journalism
Helped build India’s first paid biz journalism brand
Senior Brand Manager, P&G — Tide & Ariel
Sold essentials to >99% of India
SDE, Amazon
Built automation to flag ‘bad’ ads